How Much Does a Password Reset Really Cost a Company?

26.09.2025 3 min.

Cut 50–75% of reset tickets in 30 days with self-service and smart policy.

  • A help-desk–handled Level-1 reset averages about $22 in direct handling; end-user downtime roughly doubles the real cost to ~$35 per incident.
  • In a 5,000-employee firm with two resets per person per year, that’s ~$350,000 lost annually.
  • Shifting to self-service password reset (SSPR) and SSO typically reduces reset tickets by 50–75%—and lowers breach risk tied to weak credentials.

The Hidden Bill Behind “Forgot Password”

Resetting a password isn’t free. Every manual reset consumes agent time and employee productivity. Industry benchmarks put a Level-1 help-desk reset at about $22 to handle. Add the time the employee can’t work, and the blended cost averages ~$35 per incident.

Now consider the scale. Roughly one-third of help-desk calls in many organizations are password issues—forgotten credentials, lockouts, expired logins. In a 5,000-employee company, just two resets per person per year equals 10,000 incidents. At ~$35 each, that’s ~$350,000 burned annually on something that should be routine and automated.

There’s also security. Stolen or weak credentials remain a leading entry point in breaches. Fewer manual resets and tighter password flows help reduce both likelihood and impact.

Why Self-Service Works (and Scales)

Two drivers determine your cost per reset:

  1. Help-desk labor
  2. Lost productivity

Automating the workflow slashes both. A fully automated self-service reset costs roughly $2—an order of magnitude less than agent-assisted. Organizations that launch SSPR and reduce the number of passwords via single sign-on (SSO) report sharp drops in ticket volume without adding friction for employees.

A 30-Day Practical Fix

You can make a measurable dent in a month.

Week 1: Foundations

  • Turn on SSPR in your access portal/app (24/7 availability).
  • Route “Forgot Password” traffic to SSPR first (portal, chatbot, IVR).

Week 2: Fewer Passwords to Forget

  • Connect priority applications to SSO to reduce password sprawl.
  • Pilot passkeys or OTP on corporate-managed devices.

Week 3: Policy That Prevents Tickets

  • No forced periodic changes.
  • No secret questions/hints.
  • Require changes only on suspected compromise.
  • Block weak/breached passwords.
  • Allow copy-paste from password managers.

Week 4: Prove Value

  • Track KPIs: tickets/week, avg. resolution time, cost per incident, % SSPR success.
  • Publish internal guidance (60-second “how to reset” video + portal banner).

Why This Plays Especially Well in the Gulf

GCC organizations are often mobile-first and rely on a contractor ecosystem. Self-service with Arabic/English UI, passkeys/OTP on corporate devices, and full audit logs aligns with regional operating models and regulatory expectations—while reducing overhead on IT.

Quick ROI Math

Annual cost (manual):
Employees × resets per person × blended cost (~$35)

After SSPR/SSO (50–75% reduction):
Employees × resets × $35 × (0.25–0.50)

Example (5,000 employees, two resets/year):
5,000 × 2 × $35 = $350,000 → save $175k–$262.5k per year.

Beyond the Quick Win: Build IAM/IGA on the Same Rail

Once SSPR and SSO are in place, extend the same portal to:

  • Role catalog & access requests (with approvals and SLA).
  • Joiner/Mover/Leaver automation so staff are “day-one ready.”
  • Access reviews/certifications to trim standing privileges.
  • PAM integration for admins and suppliers.

This turns a cost-cutting IT initiative into a governed identity program that strengthens security, compliance, and audit readiness.

How UDV Technologies Helps

UDV designs and implements SSPR, SSO, and IAM/IGA programs that deliver fast wins (30-day SSPR rollouts) and a roadmap to mature governance—tailored for GCC realities and multilingual workforces.

Let’s quantify your savings.
Book a short workshop with our identity team to model your reset volumes, expected reduction, and 12-month ROI—and leave with a 30-day plan.